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Ownership starts here

Trade-In Value

Get the latest information on your vehicle's trade-in value today.

Value Your Trade

Apply for Financing

Own the BMW of your dreams with BMW Financial Services.

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My BMW App

Effortless connectivity between your BMW and a compatible smartphone.

Get Connected

Test Drive

The best way to experience a brand-new BMW is from the drivers's seat.

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BMW Service & Parts

See Offers Across Models

Schedule BMW Service

Service to match your Ultimate Driving Machine. Service Pickup and Delivery available in Santa Rosa, CA.

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Schedule Service

BMW Ultimate Care+

Peace of mind for the road ahead with the BMW Ultimate Care + maintenance program at Hansel BMW of Santa Rosa.

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BMW Value Service

BMW Value Service

Premium parts and service. Powerful value. BMW Value Service.

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YOUR TRUSTED BMW DEALER IN SANTA ROSA, CA


Are you looking for a BMW dealer in Santa Rosa, CA? Your search ends here! At Hansel BMW, we strive to provide Santa Rosa shoppers with a stress-free and straightforward car-buying experience. We have crafted a streamlined car buying process to save you time and hassle. Visit us today and get behind the wheel of your dream vehicle in no time. Choose Hansel BMW of Santa Rosa as your preferred BMW dealer in Santa Rosa!

NEW BMW AND USED CARS FOR SALE

Are you looking for exceptional performance, refined luxury, timeless style, or all of the above in your next vehicle? Our new BMW vehicle inventory is the perfect place to start your search. We are proud to be recognized as one of the top Santa Rosa new BMW dealerships and are committed to helping you discover the car of your dreams at a great price.

If you're searching for a reputable Santa Rosa used car dealer, we've got you covered. Our pre-owned vehicle inventory is also worth exploring, especially if you're looking for more budget-friendly options. From classic BMW models to affordable commuters, we have many choices for Petaluma shoppers at our Santa Rosa used car dealership. If you can't find a vehicle that suits your needs, fill out our no-obligation CarFinder form, and we'll notify you once it's available at our dealership.

Once you've found the perfect new or pre-owned vehicle, our team of finance professionals is here to help you create an agreeable payment plan. We recommend filling out our online finance application to save time at the dealership.

STATE-OF-THE-ART BMW SERVICE CENTER

Unlike other car dealers in Santa Rosa, we want you to get the most miles out of your new or pre-owned vehicle, so we offer BMW auto repair and maintenance services. Whether you need a routine tire rotation or a thorough part replacement, our certified BMW technicians are happy to help. Schedule service whenever it's most convenient for you. We also offer regularly updated BMW service & parts coupons.

WHY PARTNER WITH HANSEL BMW OF SANTA ROSA OVER OTHER CAR DEALERS IN SANTA ROSA?

We aren't your typical BMW dealer in Santa Rosa. The Hansel Auto Group story goes all the way back to 1851 when Joseph Hansel was selling horse-drawn carriages in California. While our means of transportation today have certainly improved, our goal remains the same: to make our customers happy and give back to the communities that support us.

From finding the right car to securing a loan or lease term that fits your budget, we look forward to showing you how straightforward the automotive experience can be. If you have any questions about our services, don't hesitate to contact us at Hansel BMW.